Is There Still Money In Stock Photography?

Ten years ago we received our first royalty from one of our images licensing.  We earned

a whopping $0.25 for a picture I took of my wife, Terri Lynn, running at Lakeview Park in Oshawa, Ontario.  We were so excited that we actually made money off of a picture we created.  At the time we were just taking pictures for fun.

Now, a decade later it seems like there would be no way to compete in such a saturated marketplace.  That may be true for someone who doesn’t know and understand the industry, how it has changed and how it is currently changing.

Think about it.  A buyer can’t sort through billions of images in the few minutes he or she has available to find the perfect image.  Because of that simple logic, I believe one of the primary strategies that has brought us 10 years of consecutive growth is effective search engine optimization (SEO).  We have evolved our SEO strategies at least 15 times in the last 10 years.

By combining a very good SEO strategy with an extremely efficient production strategy including a highly creative team and incredibly photogenic models we still see a lot of potential in creating royalty free images and videos.

Author: Christopher Futcher

Christopher Futcher is an entrepreneur and investor. His main goal in life is to find meaning in work and relationships. Chris is the founder of multiple creative portfolios and production companies. He currently oversees two production teams and a post-production team who work together creating licensable visual content. Chris spent his first 14 years on the island of Kauai in Hawaii. From 14 to 19 he lived in rural Oregon then Nebraska for three years. At the age of 22 he joined the US Navy and became a Helicopter Search and Rescue Swimmer. He spent six years in the US Navy. While stationed in Japan for four years he learned basic conversational Japanese and ran the Tokyo marathon twice. In 2009 he registered a company to produce stock photos to help pay for university. In 2011 he registered a company that used his custom built drones to fly cinema cameras capturing previously impossible shots. Chris' work appears all around the world in campaigns for nearly every major brand and thousands of unknown brands as well. Chris enjoys spending his time with his wife and playing with his three children. He also regularly enjoys reading, meditating, running, swimming, snowboarding, and waterskiing

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